Clearly defined marketing strategies, creative ideas and target group-specific measures: this is the toolbox with which you can reach your target group and position yourself successfully in your market environment and vis-à-vis your competitors. Together we define your specific objectives and develop tailor-made solutions.
Clearly defined marketing strategies, creative ideas and target group-specific measures: this is the toolbox with which you can reach your target group and position yourself successfully in your market environment and vis-à-vis your competitors. Together we define your specific objectives and develop tailor-made solutions.
Since graduating with a degree in business administration from the University of Passau, I have more than 20 years of marketing expertise acquired in various sectors (eCommerce, fashion, building materials) and life experience in the German and Spanish cultural areas.
I’ve gained my expertise in the development and implementation of marketing concepts and campaigns in numerous projects at medium-sized companies, start-ups, in corporate structures and in cooperation with marketing agencies.
My particular interest is the project management of cross-divisional marketing concepts for medium-sized companies with a B2B focus.
Since graduating with a degree in business administration from the University of Passau, I have more than 20 years of marketing expertise acquired in various sectors (eCommerce, fashion, building materials) and life experience in the German and Spanish cultural areas.
I’ve gained my expertise in the development and implementation of marketing concepts and campaigns in numerous projects at medium-sized companies, start-ups, in corporate structures and in cooperation with marketing agencies.
My particular interest is the project management of cross-divisional marketing concepts for medium-sized companies with a B2B focus.
Development of cross-media marketing concepts, taking into account brand positioning and objectives; tailored to your target group to be reached.
PROJECT AND CAMPAIGN MANAGEMENT
Planning and implementation of the entire project management, structured organization and coordination of external service providers and experts, and successful realization of the projects within the agreed time and budget constraints.
PLANNING AND IMPLEMENTATION OF MARKETING MEASURES
Planning, management and controlling of marketing measures taking into account the market environment and competition.
DEVELOPMENT AND PLANNING OF MARKETING CONCEPTS
Development of cross-media marketing concepts, taking into account brand positioning and objectives; tailored to your target group to be reached.
PROJECT AND CAMPAIGN MANAGEMENT
Planning and implementation of the entire project management, structured organization and coordination of external service providers and experts, and successful realization of the projects within the agreed time and budget constraints.
PLANNING AND IMPLEMENTATION OF MARKETING MEASURES
Planning, management and controlling of marketing measures taking into account the market environment and competition.
Those who stop marketing to save money are like those who stop a clock to save time.
Henry Ford
Those who stop marketing to save money are like those who stop a clock to save time.
Marketing concepts for B2B customers; Product management with further development of the product portfolio for CODE-No.com, ID-No.com and GPS-No.com
ID-No.com GmbH
Optimization of backend integration processes, implementation of redesign, optimization of shopping systems and adaptation of reward systems, project management of email marketing campaigns
Neckermann.de
Marketing planning and management for licensees in the accessories sector (brands JOOP!, Strenesse Blue, Bogner and FIRE+ICE)
Marketing concepts for B2B customers; Product management with further development of the product portfolio for CODE-No.com, ID-No.com and GPS-No.com
ID-No.com GmbH
Optimization of backend integration processes, implementation of redesign, optimization of shopping systems and adaptation of reward systems, project management of email marketing campaigns
Neckermann.de
Marketing planning and management for licensees in the accessories sector (brands JOOP!, Strenesse Blue, Bogner and FIRE+ICE)